Ram Takes Texas

  • November 29, 2010
Chrysler's Ram Truck brand is launching an advertising campaign in the biggest pickup truck market in the U.S. The regional effort touts Ram for its win of the "Truck of Texas" award by the Texas Auto Writers Association as part of its "Texas Truck Rodeo" this year.

The effort, via Dallas-based advertising agency, The Richards Group, includes a 30-second TV spot, saying "In Texas, you judge a truck by what it can do, not by what it says it can do..." will debut during the upcoming NFL football game in Dallas on Thanksgiving Day and will run through the start of 2011. 

Print ads, featuring "a high-end southwest look and feel," per the automaker, will run in all Texas markets in daily, weekly and monthly publications, in addition to web site banner ads. Print, radio, digital and billboard ads will extend across the entire year for 2011. 



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