At least 10 months out, Fox has begun plugging what it hopes will be another successful sing-off. The network started airing 10-second teasers for "The X Factor" on Thanksgiving night.
Perhaps looking to play off the "Coming to America" theme for the British show, the promos show an "X" inserted as one of the towers holding up the Brooklyn Bridge. The spots -- which call to mind the opening of FX's "Rescue Me" -- provide little information, except a coming-next-fall notice.
But that will change as spots become as prevalent with Coca-Cola branding during "American Idol" broadcasts from January-May.
"X Factor" is linked with "Idol," with Simon Cowell as its executive producer. It has been a hit in Great Britain, giving the world Susan Boyle earlier this year.
"X Factor" allows for contestants older than the 16-to-29s on "Idol." There are also competitions in different age brackets, and groups can perform as well.
Cowell is expected to announce the judges that will join him on the "X Factor" panel next month, with several possibly coming over from the U.K. version.
Fox has not announced a premiere date other than the fall. Starting in January, one of the "Idol" weekly shows will move to Thursdays, with two new judges.