Popular music discovery app Shazam has launched a new ad offering that allows marketers to take over the "listening screen" that appears while a song is being identified by iPhone and iPod users.
Instead of the usual blue Shazam screen, those using the free, ad-supported version of the app will see ads covering three-quarters of the display. A viewer can tap on the interactive unit to get more
information or simply allow it to retract to the top of the screen. Fox Broadcasting will be the first company to employ the new ad option with a campaign for the American Country Awards that kicks
off Dec. 6. The Shazam app has attracted 75 million users to date.
--Mark Walsh
