The Economist is savvy about business alliances. Among its latest brand extensions, it is teaming with PBS "NewsHour" to launch "The Economist Film Project," which will showcase compelling documentaries.
The goal is to highlight subjects that the magazine covers, such as politics, economics, health, technology, religion and government, in a different medium.
As of mid-January, the project will begin accepting film submissions for review. Then, throughout 2011-2012, short segments from selected works will air on "NewsHour" and on the project's Web site.
Gideon Lichfield, deputy editor of The Economist Online and the editorial director of The Economist Film Project, says the effort will bring viewers "new perspectives and insights in the form of films they might not otherwise see on the kinds of issues The Economist itself covers."
Earlier this year, The Economist joined forces with the InnoCentive, a company that helps corporate, government and nonprofit organizations innovate through crowdsourcing and strategic consulting services. The two are working together to develop challenges open to InnoCentive's global network of 200,000 Solvers.
The weekly magazine is also offering a promotion through Jan. 31, in which new subscribers earn up to 7,000 Asia miles.
The Economist has a North American circulation of 813,000, a global circulation of more than 1.4 million and 4 million monthly unique visitors at Economist.com.