Commentary

Social -- with email -- right at the top

by Wayne Friedman , Staff Writer, December 6, 2010

Getting those social marketing tabs -- right at the top of emails -- works really well.

Tony Bombacino, chief marketing officer of Restaurant.com, says the company had big results when it came to putting a Facebook, Twitter, and other social networks links -- right at the top of its emails. People want to talk about stuff, he says.

"This was a no brainer," he says. "I agree with Morgan Stewart [chief executive officer of Trendline Interactive] email is the foundation, the digital glue."

Don't look at marketing channels separately, he also says. All digital channels need to be looked at altogether.

"Find the framework that works for you," says Bombacino.

1 comment about "Social -- with email -- right at the top".

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Kurt Johansen from Johansen International, December 9, 2010 at 12:59 a.m.
The Framework is so important. Treat Email as one side of the frame. The other sides in today's market are Facebook, Twitter and the rapidly rising LinkedIn. But it doesn't have to be these three latter social media sites. Where do your customers live and go and post there. The more the better. Cheers Kurt Johansen Australia's Leading Email Marketing Strategist http://www.kurtjohansen.com
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