• December 9, 2010

Keeping up with news and current events is the most popular use of the Apple iPad, according to a survey conducted by the University of Missouri's Donald W. Reynolds Journalism Institute. More than half of print newspaper subscribers that use their iPad at least an hour a day for news are likely to cancel their print subscriptions within six months. However, that decision could be influenced by several factors, especially price. The upside for newspaper subscriptions in the future is that nine out of 10 respondents who consumed at least an hour a day worth of news on their iPad said they were either very likely (71.8%) or somewhat likely (21.2%) to use a newspaper's app for reading news and feature stories, as opposed to using a Web browser. iPad users are predominantly well-educated, affluent men between the ages of 35 and 64 who tend to be early adopters.