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How To Use Negative Keywords

Seasoned search engine marketers know the importance of negative keywords, but newbies may need a little advice. Using negative keywords helps to qualify audiences and eliminate the risk of serving up ads to people who have no interest in the company's product or service. So, Tina Kelleher gives us some tips to keep in mind and answers a few frequently asked questions on the topic.

Read the whole story at Microsoft Advertising Blog »

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