Starting in January, he is responsible for developing Time Inc.'s digital growth strategy, as well as coordinating its editorial, tech, marketing and advertising efforts. Rothenberg is charged with building the company's interactive brand portfolio and finding new digital revenue streams. In addition, he will establish a virtual Center for Digital Innovation within Time Inc. to fund projects.
Previously, he was president/CEO of the Interactive Advertising Bureau. During his three-year tenure, the IAB's membership increased by 50% to 460 companies and revenues more than doubled.