- PPC Hero, Tuesday, December 14, 2010 10:30 AM
Still trying to fine-tune paid search ads to attract the last-minute holiday shopper? Evidently you're not alone. So, Caleb provides tips on how to write ads and optimize landing pages. He emphasizes
the need to "romanticize" ad copy to illustrate the holiday spirit. This is the time of the year to spread joy and cheer, so reflect that in your ads.
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