McCartney's Secret

  • December 13, 2002
Today’s release of Paul McCartney's "Back In The U.S. Concert Film" DVD has a secret. In a first of its kind marketing tactic, a 30-minute secret performance is unveiled through a web-link embedded on the disc. The secret website will contain performances and “unseen moments” with McCartney, his band and backstage crew. Both PC and Apple users will be able to access the same content. After learning that to date only PC-users were able to access web-based content of this nature, McCartney met with Steve Jobs of Apple and Todd Collart's staff of InterActual, Inc. to include the imbedded link.
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