Looking to uncover more revenue for its disparate video assets, Meredith Corp. -- the TV broadcaster/ magazine group -- is starting up Meredith Video Network, a new online video network for women.
Meredith says the new digital video area for women will include content from its magazine brands, including Parents, Family Circle, More and Fitness.
Much of this magazine content will include different channels and video genres on the site. For example, there will be strength-training workouts, nutrition for newborns or holiday fashion tips. The company says viewers can customize their own video channel and create content for sharing with social communities.
"Meredith is one of the first media companies to aggregate thousands of video assets from across Meredith brands according to the passions and affinities of our audience," stated Kieran Clarke, executive vice president of Meredith Video Studios. "This revolutionary new network provides our advertisers a new way to reach their target markets, and allows consumers to seamlessly watch robust content from across multiple Meredith brands."
Viewers can find the video network using any links: tv.fitnessmagazine.com; tv.more.com; tv.parents.com; and tv.familycircle.com.
Meredith Video Services also produces video content for branded entertainment creation for global marketing and advertising clients.
Meredith Video Services hopes to push for more branded entertainment in targeting women -- video content to be produced by MVS for global marketing and advertising clients.