• by Mark Walsh  @markfwal, December 15, 2010

Mogreet, which specializes in MMS (multimedia messaging service) marketing, has begun allowing brands to use its platform to serve third-party ads within messages. To date, companies have used Mogreet's MMS service to push their own video content to mobile users. Now they'll also be able to insert rich media ads into content sent out via MMS.

Mobile answers service ChaCha is the first client to use Mogreet's new ad-serving capability. It will offer advertisers the ability to place image or video ads in responses sent in reply to specific questions or keywords texted to ChaCha by users.

Founded in 2006, Mogreet has carved out a niche in mobile video marketing and raised $8 million in venture funding from Ascend Venture Group, Black Diamond Ventures, DFJ Frontier and Spyglass Ventures. Read more here.