Kohl's Extends Elle Line Into Jewelry, Beauty

  • December 15, 2010

Kohl's says it will expand its Elle brand into both jewelry and cosmetics, with new products expected to be available in the spring of 2012.

The line, in partnership with Hachette Filipacchi Media U.S, which owns Elle Magazine, initially launched with clothing in 2007, and has already been expanded to shoes and home goods.

Elle Bijoux is expected to include runway-inspired fashion jewelry, including necklaces, earrings, bracelets and rings. And the cosmetics are scheduled to include color, skin care, bath and beauty and nail products.

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