Procter & Gamble's Vicks, which is sponsoring the upcoming Super Bowl, is touting DayQuil and Vicks NyQuil via a "Search for the Most Dedicated NFL Fan" on Facebook. The contest, which launched late
November, reaches its second phase today, with consumers voting on finalists to see who gets two tickets to Super Bowl XLV for being "the most dedicated NFL fan." Vicks defines the term as someone who
doesn't miss "a moment" of the NFL season.
The effort involves New Orleans Saints Quarterback Drew Brees and is centered at Facebook.com/NyQuil. All finalists -- one for each NFL team --
get a $100 gift certificate to NFLshop.com and Vicks products.