Vicks To Send NFL Uber Fan To Super Bowl

  • December 17, 2010
Procter & Gamble's Vicks, which is sponsoring the upcoming Super Bowl, is touting DayQuil and Vicks NyQuil via a "Search for the Most Dedicated NFL Fan" on Facebook. The contest, which launched late November, reaches its second phase today, with consumers voting on finalists to see who gets two tickets to Super Bowl XLV for being "the most dedicated NFL fan." Vicks defines the term as someone who doesn't miss "a moment" of the NFL season.

The effort involves New Orleans Saints Quarterback Drew Brees and is centered at All finalists -- one for each NFL team -- get a $100 gift certificate to and Vicks products.

1 comment about "Vicks To Send NFL Uber Fan To Super Bowl ".
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  1. Lisa Merriam from Merriam Associates, December 20, 2010 at 10:28 a.m.

    If the Eagles go, Vicks should pick Vick as a spokesperson. MediaPost doesn't like links in their comments, but if you are interested in what Michael Vick can learn from Martha Stewart and Tiger Woods in terms of rehabing a brand, you can find an article at www then MerriamAssociates all one word followed by dotcom.

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