Research from Turner Broadcasting -- from an end-of-the-year report on television -- notes that total TV viewing, in terms of the average number of viewing hours per week per person, was 33.9 hours for November. Live viewing was 31.7 hours -- or 93.5% of total TV viewing.
In November 2010, Turner reports there were 2.2 viewing hours per week per person, on average, coming from time-shifted viewing. This takes into account all TV activity, in all homes in all TV dayparts: TV station, network and cable.
To be sure, live viewing is dropping -- but not dangerously when examining the entire TV landscape. In 2009, the live share number was 94.4% (31.9 hours per week). In 2006, live viewing was 99.1% (32.0 hours per week.)
Turner's research also disputes some studies about cable cord-cutting coming at the expense of Internet service growth. It says 70% of U.S. homes had both cable and Internet in November 2010 (81.5 million), up from 68% in November 2009 (78.7 million) and 68% in January 2009 (76.6 million).
However, it also says homes that have just cable (no Internet) are now at a 19% U.S. penetration rate, down from 21% in November 2009 -- which means 22.2 million homes, down from 23.7 million homes. Turner says only 5% of homes have Internet-only (no cable) or 5.4 million homes. This is up from 4% or 5.1 million homes of a year ago.