Dish Screens 3D Movies


As Dish Network moves into 3D with a video-on-demand offering in the format, a company representative said the satellite operator has no announcements on whether it will add one of the 3D networks. 

Those include the current ESPN 3D and coming joint venture between Discovery, IMAX and Sony. Dish does reference them on a 3D info sheet on its Web site.

The 3D films Dish is offering through its Dish Cinema On Demand range in price from $5.99 to $7.99. Those include "Cats and Dogs: The Revenge of Kitty Galore," "The Last Airbender," "A Christmas Carol" and "Step Up 3D." In January, "Despicable Me" and "Shrek Forever After" are scheduled to be offered.

Dish customers need one of the emerging 3D TVs and the accompanying glasses, as well as an HD DVR, to view the movies.

The satellite company serves more than 14 million customers. Competitor DirecTV has moved more aggressively into the third dimension. In addition to a similar 3D film VOD service, it carries ESPN 3D, its own 24-hour linear channel.



However, it appears that 3D TV sales have been lackluster. This week, Best Buy CEO Brian Dunn told investors: "The newer technologies like 3D and IPTV, which we assort more broadly than anyone, have been slower to take hold. We're confident that these exciting new technologies will take off, and when they do, we expect to benefit from being the leader."

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