• Reuters, Sunday, December 19, 2010 10:35 PM

Comcast Corp. will offer new programing targeted at African and Asian Americans if it is allowed to buy a majority stake in General Electric Co's NBC Universal, the company announced this week in agreements with civil rights groups.

The decision to boost diversity efforts comes as the company awaits approval from the U.S. Justice Department and Federal Communications Commission to complete a proposed merger that would create a combined broadcast, cable, movie studio and theme parks business. Comcast said it would add four new cable networks either owned or partly owned by African-Americans within eight years. Plus, it expand an existing channel carrying Asian-American programing to more markets, or create a new English-language channel that caters to Asian-American interests.

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