• USA Today, Monday, December 20, 2010 10:15 AM

CEO John Donahue says he looks "through the eyes of the customer" as he leads the company against rival Amazon and hundreds of smaller, specialized retail sites.

He has been working to: buff up the site's e-commerce technology; expand eBay's mobile capability; open up PayPal, eBay's online payment service, to developers for new applications, which has helped continue its dominance; and orchestrate a series of acquisitions that reinvigorated the online auction pioneer.

He also picks the brains of rivals like Zappo's Tony Hsieh on how to improve customer service.

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