Actor Laurence Fishburne will lend his voice to television advertising for Cadillac. Advertising will launch in the Rose Bowl game telecast on Jan. 1. The TV ad is a component of Cadillac's new
"Red-Blooded Luxury" campaign, the first for the brand from Fallon Minneapolis. "At Cadillac our ambition is to continue to set a new standard in our own distinctive way," said Don Butler, vice
president for Cadillac marketing.