• The Wall Street Journal, Tuesday, December 21, 2010 11:50 PM

Hulu has nixed going public but will consider new subscription plans that could broaden its pay-video offerings beyond the recently introduced Hulu Plus. The company has decided not to proceed with the IPO right now and may pursue other options for capital instead, those could include Hulu's existing owners putting in more money.

Hulu's lack of long-term rights to its owners' online-video programming was one reason the board and Hulu's management have decided not to proceed with an IPO. News Corp., Walt Disney Co. and General Electric Co.'s NBC Universal are investors in Hulu, along with Providence Equity Partners. News Corp. The discussions around new offerings illustrate that Hulu is still defining what sort of content it wants to be known for and how its business will work as rivals Netflix and YouTube expand into its traditional turf.

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