Oxygen Media has developed a music partnership and social media campaign to launch season six of "Bad Girls Club" Jan. 10. Oxygen will release a co-branded album debuting on iTunes on Dec. 21 from
Kimberly Cole titled "Bad Girls Club." The net has made the season six ad campaign headline a hashtag -- #UpToNoGood -- appearing on-air, online, in print and OOH, as well as replacing all #BGC on
Twitter. The advertising campaign kicks off Dec. 20 with OOH placements in New York. For season five, "Bad Girls Club Miami" averaged 1,717,000 total viewers.