Michigan-based McDonald's restaurants are pitching in on this year's Discover Michigan Skiing promotion (and likely giving their own traffic a boost) by making program participation vouchers
available in their stores (the vouchers are also available at retailers who are Michigan Snowsports Industries Association members and on MSIA's site).
The promotion, now in its 17th year,
runs from Jan. 3 to 31 and offers those with vouchers discounted rates on a package, good at 23 resorts, that includes a beginner's lesson, ski or snowboard rental equipment and a
beginner's-area ski lift pass or cross-country trail pass.