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IAC To Launch Online Content Farm

Ad Age, Friday, December 24, 2010 12:36 AM

IAC property Pronto has quietly launched a company called The Writers Network that looks for people willing to write short-length, how-to articles, much like Demand Media, AOL's SEED or Yahoo's Contributor's Network. According to the website, most of the assignments center around how to put together parties, such as one titled "Formal Dinner Party Napkin Folding Ideas," which pays $15, and "How to Host a Nascar Party," which pays $20. The fees range from $10 to $25.

But unlike Demand Media's model, which creates assignments based on what people are searching for on Google, most of the articles from Writers Network appear to be designed for a specific IAC site: Home and Garden Ideas, which also appears to be managed by Pronto, a comparison-shopping engine. An IAC spokesperson declined to comment, but an insider said Pronto is testing this new writer's network as a means to acquire more traffic.

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