The mobile division will become part of Jesta Mobile Holdings. It includes Jamster, Mobizzo and mobile video BitBop. Jesta Group also owns residential and commercial properties worldwide.
"We believe that mobile entertainment is an important emerging market, and we are excited about this acquisition and the opportunities for growth it presents," stated Jesta president Jason Aintabi.
This is not the first online sale by News Corp.; in January, it unloaded movie review site Rotten Tomatoes to Flixster. A few weeks ago, Fox Audience Network was sold to The Rubicon Project. The Fox Mobile Group, which endured staff cuts this year, was acquired in full by News Corp. in 2008, for $193 million, according to Bloomberg. BitBop was launched in 2010.
News Corp. COO Chase Carey said he would consider offers for another company digital property, social network MySpace, which rolled out a new format last month to differentiate it from Facebook.