To reach local businesses, Google has already built relationships through Web pages it developed last year for them on its search engine. Known as "Place pages," they list basic information, such as the location on a map and a summary of customer reviews. Google's new sales reps are primarily selling two ad offerings called "tags" and "boost" to the 4 million businesses that have contacted Google electronically to verify the accuracy of their Place page. The ads show up on Google search results and in Google Maps that display local businesses.
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