Nutrisystem is opting for actual customers instead of endorsers with celebrity credentials. The seller of packaged diet meals will not, for now, use Marie Osmond and Dan Marino. Instead, the company
will use testimonials from people who have used Nutrisystem. "These are real people; we want them to inspire others," said Joe Redling, CEO of the company, which is behind rivals like Weight Watchers.
Weight Watchers saw a 1.9% increase in third-quarter sales while Nutrisystem sales fell 4.1%
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