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P&G's Pampers Talks To Hispanics With 'Miracle' Plug

  • Brandweek, Friday, December 31, 2010 10:15 AM
The effort, which supports Latina moms, involves the Madrinas network that aims to help Hispanic moms with information via a mobile platform. Moms can join the network at Facebook.com/PampersLatino.

A national sweepstakes asks Hispanic parents to share what makes their baby a "miracle." The grand prize winner will receive a $5,000 grant for their baby.

The new program follows TV spots that launched in November as well as a mommy blog and a video series. There was also a grassroots effort in L.A., involving artists Retna and El Mac at MacArthur Park Primary Center, a pre-school and kindergarten center with a 95% Hispanic student population.

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