A national sweepstakes asks Hispanic parents to share what makes their baby a "miracle." The grand prize winner will receive a $5,000 grant for their baby.
The new program follows TV spots that launched in November as well as a mommy blog and a video series. There was also a grassroots effort in L.A., involving artists Retna and El Mac at MacArthur Park Primary Center, a pre-school and kindergarten center with a 95% Hispanic student population.