Lancome Launching Global Advertising Campaign

  • July 20, 2004
Lancome is launching a new $300 million global advertising campaign this fall. The ultra-glamorous and artistic new print campaign is designed to spark a personal connection with women through its macro-photography camerawork, eye-popping colors, clear and concise vocabulary, and products that showcase what they are and what they do. The campaign was created through a partnership between Paris-based Agence 133, a newly created arm of Publicis Worldwide, and Lancome's International and U.S. marketing teams.
Next story loading loading..