Television is still the dominant way Americans get their news -- but the Internet continues to gain ground.
Sixty-six percent of Americans say TV is still their main source of news, with 41% saying they get most of their international and national news from the Internet -- this according to a new survey from the Pew Research Center.
TV has dropped its influence from a high of 82% in 2002 and 74% in 2007. The Internet is up 17 percentage points since 2007 -- although it actually dipped in 2009 from 2008, to 35% from 40%.
There is no confusion concerning newspapers, however; a consistent drop has occured. Fifty percent of Americans said newspapers represented their main source of news in 2003 -- and this is now down to 31% in 2010. Radio has been more consistent -- at 18% in 2001, up to 21% in 2004, and at 16% for 2010.
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No surprise: Pew says more young people claim the Internet as their main source of news vs. TV. The Internet's influence over 18-29s has doubled. This group now says the Internet is the main source of news 65% of the time -- almost double that of 34% three years ago.
At the same time, younger Americans say TV has dropped as their main source of news -- dropping to 52% from 68%.
Pew says slightly older Americans are also gaining on the Internet -- but TV is still their main source of news. Currently, 30-49s rate the Internet 48% of the time as their main source of news -- up 16 percentage points in three years. This group cites TV at 63%, down eight points during that time period.
Looking at just television, Americans say cable and broadcast news outlets represent a smaller share as their primary source of news. In contrast to five years ago, cable news outlets have dropped to 36% from 43%; broadcast has slipped to 22% from 30%. When asked to name a news network, 36% cited CNN, Fox News Channel, or MSNBC, while 22% named ABC News, CBS News or NBC News.
Pew say the study was conducted from Dec 1-5, 2010 among 1,500 adults reached on cell phones and landlines.
Young people don't stay young forever, so the days of TV being the primary source of news are clearly numbered.
But don't forget that the media consumption habits of people change as their lifecycle changes.