Viacom Plus Adds To EVP Role

  • November 20, 2002
Lisa McCarthy has been promoted to Executive Vice President, Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc. McCarthy was formerly Senior Vice President of Viacom Plus. In addition to her continued role as head of Viacom Plus, Ms. McCarthy will direct the work of Viacom Plus Regional Solutions, which offers integrated media programs for clients using the vast targeted resources of Infinity Radio, Viacom Outdoor, and Viacom's 39 owned-and-operated CBS and UPN local television stations.
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