Chrysler Showing Its After Parts At Auto Show

  • January 6, 2011
Chrysler Group LLC is taking a little of the SEMA show to Detroit at this year's North American International Auto Show. The automaker is highlighting its Mopar after-market parts and accessories brand at its displays for Chrysler, Dodge, Fiat, Jeep and Ram. The automaker says vehicles throughout the exhibit will feature a variety of Mopar performance parts and accessories.

"More than 30% of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand, in a statement.

Chrysler Group will have a 48,800-square-foot exhibit on the main floor at Cobo Center and will feature some 100 accessories and performance parts throughout its display of 57 vehicles.

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