• January 7, 2011

Southwest Airlines is launching a new Rapid Rewards program, the carrier's frequent flyer program, on March 1.

In the enhanced program, members can redeem their points for every seat, every day, on every flight with no blackout dates or seat restriction. Points won't expire with any earning activity in a 24-month time period. Members will earn points for every dollar spent on Southwest flights. The amount of points earned is based on the fare and fare product purchased, and the same is true for redeeming points.

Members with existing credits and awards in the current program will retain their credits and awards, which will maintain their value until they are used or expire. Members' accounts will automatically be transferred to the new program on March 1. Members will retain their current Rapid Rewards number, and they don't need to re-enroll.--Tanya Irwin