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Google's Ecommerce Play

  • SEO Book, Tuesday, January 11, 2011 12:47 PM
Aaron Wall believes Google continues to quietly pull manufacturer data and place it directly into product search results, which could move ecommerce organic search results below the fold. Calling this practice scary, he explains that if a search engine can cut "you out of the supply chain... then they consider you to be, at best, irrelevant and at worst a spammer." Aside from Google, a variety of engines such as Yahoo, Bing, and Ask continue to carry out this practice.

"You can differentiate by having product information. But Google scrapes it, " writes Wall. "No matter what you do, Google competes against you."

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