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The Gap's Athleta Opens First Retail Store
- January 13, 2011
The Gap says it is opening Athleta's first full-scale retail location, on San Francisco's Fillmore Street.
The women's athletic brand, popular with its catalog and online shoppers, sells yoga, running, swim, gym, hiking and skiing gear, designed by and for female athletes.
Gap acquired the 12-year-old brand in 2008, for $150 million.
