• January 13, 2011

Monster, maker of headphones and cables, has aligned with Nick Cannon's Ncredible Entertainment as part of its 2011 Youth Empowerment Initiative.

As part of the endeavor, Monster will create a line of products geared toward empowering young consumers, with a portion of the sales' proceeds supporting the TeenNick HALO (Helping And Leading Others) Awards. The products will be introduced later this year.

"I've seen some amazing things happen when young people are given an opportunity," said Cannon in a statement. "Looking forward to this partnership with Monster and increasing/continuing the support of these ordinary kids who are doing extraordinary things."