Atlanta is getting crowd-sourced broadcast radio thanks to WKLS, a Clear Channel Radio station that introduced Jelli -- a syndicated content platform from Jelli and syndication partner Triton that allows listeners to control broadcast airplay through online voting. The new WKLS show, "Remote Control Radio," will air weeknights from 7 p.m.-midnight.
Listeners can vote on audio content in real-time at the station's Web site, www.project961.com, or by downloading Jelli's iPhone app. The Jelli system lets users push a song to the top of the playlist by voting that it "rocks," or vote a song off the playlist by voting that it "sucks."
If enough people vote a song down, it may even be yanked off the air in mid-tune. Jelli rewards listener engagement and loyalty by giving frequent users extra-powerful votes in the form of "Rockets" and "Bombs."
Jelli has been making strides over the last year. In March 2010, it joined forces with Triton to launch two syndicated versions of its crowd-sourced content platform, "Rock Jelli" and "Pop Jelli," which launched with affiliates, including WBOS Boston, WPST Philadelphia and KXTE Las Vegas. Also last year, Jelli raised $9 million in two rounds of funding in January and May, with investors including Zappos COO Alfred Lin, Battery Ventures and First Round Capital.
More recently, in November Jelli unveiled a new iPhone app allowing mobile participation. The iPhone app lets users browse stations' full song catalogs, voting for songs they want to hear, as well as searching favorite lists.