The low-fat yogurt features 100%-natural ingredients (no preserves) and comes in two flavors (Honey-Nana and VeryBerry). It is being sold in four-packs of "kid-sized" 3.5-ounce cups, each with 100 calories, for $3.99.
To promote the launch, Chobani has launched a microsite (chobani.com/champions) where vistors can upload photos of their own children/"champions" for a chance to be selected as "Champion of the Month." Each winner will be featured on the home page for the following month and win a case of yogurt and coupons.
Chobani has also introduced new flavors in its main line, including 2% Mango 0% Black Cherry and 0% Lemon. The company's products are sold in Whole Foods Market and regional retailers across the U.S.