Outdoor, Bonnier Renew Partnership


The Outdoor Channel has renewed a deal with Bonnier Corp. to air programming carrying the iconic Field & Stream magazine brand, and the two companies will continue to offer multiplatform ad packages.

The arrangement has the network, which was recently listed in 35.5 million homes, offering "Field & Stream's Total Outdoorsman Challenge" for the third year in a row. The four-part series chronicles the decathlon-like competition covering hunting, fishing and sport-shooting.

The deal also includes the continuation of "Field & Stream's The Gun Nuts," presented by Smith & Wesson, which features how-to advice and tips on various sport-shooting challenges. The program debuted last year.

The initial agreement was inked a year ago and remains in force for multiple years. Outdoor Channel will continue to offer video on the Web sites for both Field & Stream and fellow Bonnier publication Outdoor Life, while Bonnier publications will provide content to Outdoor Channel's Web site.



Outdoor Channel will also run ads and advertorials in Bonnier publications. Field & Stream dates to 1895, while Outdoor Life debuted in 1898.

Sales teams at both entities will craft cross-platform packages that can combine time on the network and various digital outlets and pages in the magazines.

Outdoor Channel says the combined properties reach an audience of some 57 million.

Next story loading loading..