Kellogg has tapped marketing firm Brand Learning to lead a study on how the cereal company can create common practices in its far-flung marketing operations. Right now global marketing operations at
the Battle Creek, Mich.-based company are decentralized. The company is hoping to change that by giving marketing divisions more of a strategic role. Brand Learning will lead forums for 100 senior
brand directors, then expand the program to all marketers at the company.
Read the whole story at Marketing Magazine »
