Coupon Redemption Topped $3.7 Billion in 2010

  • January 20, 2011

Shoppers saved $3.7 billion using coupons in 2010, a 5.7% increase from 2009, according to a year-end report from Valassis. And marketers distributed a record 332 billion coupons for consumer packaged goods, exceeding last year's record by 6.8% or 21 billion coupons.

The average face value--$1.46--rose 6.6% from the previous year. Redemption volume gained 3.1% to 3.3 billion.

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