FHM will raise its rate base from 1 million to 1.1 million, effective with the January/February 2003 issue, on sale at newsstands now. Since its debut in 2000, its rate base has gone from 225,000 to
1.1 million. The magazine continues its 2002 ad-page hot streak into the new year with a January/February 2003 issue that carries 52.67 ad pages, representing a 12 percent increase over the same
issue last year. The announcement was made by Dana Fields, executive publisher and president.