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10 For '11: This Year's Marketing Trends

  • USA Today, Monday, January 24, 2011 10:30 AM
It's not hula-hoops or flagpole sitting, but product trends this year are a bit wacky, which is good news for the economy because consumer brands are coming out with new products.

Chicago consultancy Mintel says last year saw an increase in new-product introductions after a dismal 2009. The firm says about 40,820 new products were introduced in the U.S. last year, up from 38,738 in 2009. Here are some of the trends driving product development this year: simplification of consumers' lives; looking younger without spending big; quick food; thrifty gear for professional-style hair care; faux homemade products; and "flexitarian" or part-time vegetarian diets.

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