June 3 - 6, 2024
The ads will showcase the 2012 Passat and the next-generation Beetle. The latter spot, via Deutsch's Los Angeles office, doesn't actually show the Beetle, though it does show a beetle scurrying through undergrowth like a car, against the general traffic of other bugs, centipedes, and various insects. The ad -- set to "Black Betty" a song from '70s-era two-hit-wonder Ram Jam -- teases the new car's profile.