• Forbes, Wednesday, January 26, 2011 1:15 PM

Purchases of paid apps in the Android Market are apparently not keeping pace with Android sales, and, as Android platform manager Eric Chu said this week, Google is "not happy" about it. As a result, Chu says that Android will debut an in-app payments system this quarter, Forbes reports. "This has helped developers on Apple's mobile platform to grow revenues by taking advantage of the exploding virtual goods mobile market," Forbes notes.

Also, late last year, Google launched carrier billing with AT&T, which lets customers directly bill apps to their phone bills. Chu is also working to improve user discovery of apps in Market, while weeding out apps that violate Android Market's terms of service. The Android Market has an estimated 200,000 apps, compared to about 350,000 in Apple's App Store. Last week, Apple said it had sold 10 billion apps since the store had opened in mid-2008. Google hasn't said how many apps have been sold through its Android Marketplace.

Read the whole story at Forbes »