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Celebrities In Super Bowl Ads? Snore

Celebrities in ads are great ... for the celebrities. Use a cute kid or animal instead of a star and your ad will resonate a lot better, say University of Wisconsin-Eau Claire marketing professors.

They professors say their research involved all 538 Super Bowl ads that aired from 2000 to 2009. Their research finds that humor, animals and product category have endured for 20 years as high predictors of popularity. New to the list are children and limiting the amount of information shared about a product.

Read the whole story at NYSportsJournalism.com »

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