• January 27, 2011

Comcast has introduced a new public service initiative through which it will make information about missing children available via its On Demand and online services.

The Missing Kids On Demand service will work in partnership with the National Center for Missing & Exploited Children and law enforcement agencies across the country. "The best way to help find a missing child is to get the message out as broadly as possible," said Ernie Allen, President and CEO of National Center for Missing & Exploited Children, in a statement. "Our partnership with Comcast enables us to reach millions of homes across the country we may not otherwise reach and empowers viewers with the resources they need to help solve cases."

Modeled after Comcast's Police Blotter On Demand, the service will feature 20 video profiles chronicling missing child cases from across the country. Each video provides details about the child's case and, in cases where the child has been missing for a long period of time, age progressed photos.