Last year's Snickers Super Bowl featured Betty White getting flattened on a football field in the "You're Not You When You're Hungry" campaign from BBDO New York. This year, Richard Lewis and Roseanne
Barr will carry the message in a commercial called "Logging," reports Adweek
. The campaign will include print and digital ads, also starring Lewis and Barr. Their Super Bowl spot will appear in
the third quarter.