NFL Players Assn. Uses 'Play' Ad To Sway Public

  • January 28, 2011
In the battle to sway public sentiment over a potential National Football League lockout, the NFL Players Association is hoping fans will respond to social-media-backed video and petition drive, reports Ad Age. The 60-second "Let Us Play" repeats those words, the only dialogue, as the camera zooms to a locked chain-link fence and an empty stadium. The ad is a response to a letter NFL Commissioner Roger Goodell sent at the start of the playoffs.

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