Fears Of NFL Lockout Increase

  • January 31, 2011
The NFL collective bargaining agreement is set to expire on March 4, and as both owners and players remain entrenched, a lockout now seems all but inevitable, reports Mediaweek. In a worst-case scenario, the entire 2011-12 campaign wouldn't happen, resulting in hundreds of millions of lost ad revenue and sending media buyers scrambling for replacements. Indeed, the NFL plays such a critical role in the TV market that even the loss of a handful of games could be catastrophic to the spring upfront.

1 comment about "Fears Of NFL Lockout Increase".
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  1. William Hughes from Arnold Aerospace, February 1, 2011 at 2:17 p.m.

    With both sides making more money in ONE GAME than most of us will make in TEN YEARS, IMHO Both Sides can ROT IN THEIR CORPORATE GREED!

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