Kids who sign up as "Certified Sneeze Catchers" get a kit with information and tools like a Kleenex brand bag, T-shirt, cap, ID card, a Kleenex brand storage case, and an activity book. To become certified as Kleenex brand Sneeze Catchers, children must first obtain their parents' permission before going online to visit www.atrapaestornudos.com . Although the campaign specifically targets Hispanic kids, the company says it is open to children of all ethnic backgrounds.
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